Eylure

About Eylure

You can thank Hollywood for your gorgeous Eylure lashes. Eylure can be because of a lack of decent false eyelashes in the golden age of film. Luckily for us, the Aylott brothers were British film makeup artists who worked with their father in the industry right here in the UK just after the second world war.

David and Eric Aylott and their father, David Henry Aylott, were involved in the British film industry, from producing films (David senior) to makeup and everything in between. The lack of decent false eyelashes was the inspiration for Eylure Cosmetic London.

With over 70 years of experience, Eylure is the go-to company for strip lashes, individual lashes, and magnetic lashes, not to mention all the tools and accessories, which include Eylure’s famous lash tint, Eylure Dybrow and adhesives. If you’re looking for some fantastic lashes, you’ve come to the right place, so step in and let’s look at Eylure in detail.

Can Eylure Dybrow be used on eyelashes?

Starting with the hit product Eylure Dybrow and the question we are often asked — Can Eylure Dybrow be used on eyelashes?

Yes and no — helpful, we know! So to explain, you can use Eyelure Dybrow on your lashes, but we don’t recommend it. Dybrow is designed to make your eyebrows fuller, thicker and more voluptuous, and it does that without any problem.

If you use it on your eyelashes, you might suffer an allergic reaction, potentially damaging your natural lashes. The reason we said yes at the beginning is that any product used near the eyes is hypoallergenic (probably unlikely to cause an allergic reaction), but it’s all in the word ‘probably’.

What could cause a reaction in one person may not in another. The risk is relative to each person. Why take a risk when you can buy lash tints specifically designed for eyelashes? We all love a dual-purpose product, but in this case, we would stick to using it on your eyebrows.

If you’re unhappy with your lashes, you can always use Eylure individual lashes or their vast range of strip lashes and magnetic lashes.

Are Eylure lashes vegan?

Next question — Are Eylure lashes vegan?

Yes, Eylure lashes are vegan. Most styles of Eyelure’s fake lashes are vegan and made of synthetic materials like PBT; this acrylic material is polished and refined to look like natural eyelashes. Even the mink false eyelashes are not real; the ‘mink’ refers to the style instead of the composition.

Eylure lashes are 100% cruelty-free and vegan, and this applies to the ingredients used to make them through the entire process of manufacture. Eylure is doing good while being great!

Are Eylure lashes reusable?

Yes, with careful application, in-wear care and removal, you can reuse Eylure lashes up to 5 times and, if you’re really cautious, to a maxim of ten times. Ten times is not the average as most wearers are too busy having a good time to be ultra careful. To get the most out of your Eyelure false lashes, follow these instructions…

• Remove your lashes carefully by peeling them off your eyelids by the edge of the lash band, not the eyelash fibres.
• If they are not coming off quickly, run an oil-free eyelash makeup remover-soaked cotton bud or Q-Tip across the lash band to loosen the glue.
• Place your Eylure false lashes on a clean, lint-free cloth or towel and remove any adhesive left behind.
• Clean them carefully with an oil-free eye makeup removal solution or a specialist false eyelash cleaning solution.
• Comb with a clean mascara brush or spoolie. Removing mascara or makeup build-up will increase the chances of more reusing opportunities.
• Air dry your lashes, and store them away in an airtight, dust-free container when they are completely dry.

Always use oil-free makeup remover as any oil can break down the glue used in making the lashes in the first instance and make it impossible to reuse them in the future. The same advice applies to Eylure magnetic lashes and strip lashes.

How to apply Eylure eyelashes

Eylure makes their lashes so that they are easy to apply. Eylure lashes come with simple-to-follow instructions, and there are loads of choices. If you want individual lashes, Eylure has those, Eylure pre-glued lashes are a great way to get into wearing false eyelashes, and magnetic lashes make light work of all the stylish looks.

Here’s our step-by-step guide on how to apply Eylure lashes…

1. Take the false eyelashes out of the packet and measure it along your lash line to ensure a good fit (do this before you apply glue).
2. Place a thin, light line of lash glue along the lash band. Use a small amount, as with false lashes; less is more.
3. Once the adhesive is tacky or sticky (30 seconds or less), grip the lash with a tweezer on the outer edge and place this along your lash line to the centre of your eye and onto the inner corner.
4. If the lash isn’t in the right place, you have a few seconds to adjust the eyelash before it’s stuck.
5. Press down on your lash to secure it in place.
6. Repeat on the other eye.

If you make a mistake, remove the lashes and start again. If you’re a newbie to the false lash world, buying a multipack of Eylure eyelashes and some extra glue is a great idea.

How to apply Eylure individual lashes

Once you have mastered the strip or pre-glued lash, you might want to graduate to the individual lashes. Here’s a short step-by-step guide to applying Eylure individual lashes.

• Cleanse your natural lashes with oil-free makeup remover and then wipe over with a damp cotton pad or reusable cloth.
• Once your natural lashes are clean, brush them with a spoolie or clean mascara.

Depending on what style of individual lash you choose will dictate how you apply them. For single individual lashes, you need support, and that’s where two coats of mascara come in.

• Apply two coats of your favourite mascara; this helps to give a bigger surface to adhere your false lashes too.
• Pour some adhesive into a dish, dip each lash, and wait for the glue to become opaque or tacky. Do not apply before the bond is ready.
• Tilt your face into the correct position (facing up to expose the lashline).
• Place each individual lash in place between your natural lashes.
• Start on the outside of the eye and work inwards — longer lash lengths on the outside and smaller towards the inner eye.
• If the glue is tacky, these should slot in easily.

Remember to place each lash as close to your natural lashes as possible and on the natural lash line. Once the lashes are all in place, brush the false eyelashes with a spoolie blending them into your natural lashes.

You might like to use a combination of single individual lashes and lash fans; this speeds up the process, and because the fans often have bulbs at the end, you may not need to apply mascara first.

Summary

No matter which Eylure lashes you prefer, practise makes perfect and before you know it, you will become a false lash pro and make Eylure’s founders, David and Eric Aylott, proud.