Ardell Lashes

About Ardell Lashes

Ardell Lashes is the love child of Arnold and Sydell Miller, who combined their name to create ARDELL, born out of love for the world of makeup and beauty in a time when false lashes were challenging to apply, cumbersome and impractical.

The company started in 1971; for those too young to remember the 70s, here’s a flavour of the early 70s fashion makeup look — the combination of natural eyebrows, blue shimmery eyeshadow on the eyelids and plenty of blush. The natural look was born, and so were Ardell Wispies’ Lashes.

The epitome of this look was Farrar Fawcett-Majors in Charles Angles (the original version), while Twiggy was a massive hit in the UK. Twiggy’s performance in The Boyfriend won her a golden globe, the style was retro 1930s, but the look was very 70s and appeared in the 90s.

The style includes long false lashes spaced out to give a wide-eye look; otherwise, the look is natural, clean-faced and natural. Ardell Lashes may or may not have been inspired by this look, but we like to think the Wispies are a nod to Twiggy and the look of the time.

Zvi Ryzman bought Ardell in 1983 to add to his portfolio of companies under the banner of American International Industries. Ardell Lashes is immensely successful, and Ryzman has continued to produce quality products that remain in tune with today’s styles and makeup looks.

Are Ardell Lashes cruelty-free?

Ardell is a specialist manufacturer that prides itself on being cruelty-free; let’s look at the promises Ardell has made to its loyal customers.

Ardell is committed to their cruelty-free commitment, producing only cruelty-free products that are, in most cases, vegan-friendly. In real terms, this means that they do not contribute to animal cruelty by not testing on animals. The material used in producing their lashes is also not tested on animals.

Most false eyelashes are made of synthetic materials, so they are vegan. Ardell specifies on the packaging if they have changed any ingredients to include animal products or by-products. To date, being cruelty-free and vegan is a commitment that Ardell Lashes stand by.

Are Ardell Lashes reusable?

We love Ardell Lashes because they are reusable; with proper care, Ardell Lashes can be reused several times. The better you care for them, the longer they last. You can reuse Ardell strip lashes between 3–6 times on average.

Ardell Strip Lash removal:

Here are some tips for safely removing the lashes to reuse them repeatedly.

  1. You should remove your strip lashes every night by loosening them with an oil-free makeup remover or specialist false eyelash removal solution.
  2. Once you have loosened them, remove them carefully with your fingers or some round-edged tweezers.
  3. Remove all signs of lash glue from the lash band; brush them with clean mascara or spoolie brush when they are clean.
  4. Place them back in the Ardell packaging or a waterproof container.

The same removal practice applies to Ardell Magnetic Lashes, you might need more potent makeup remover if you’re using magnetic liner, but the principle is the same.

How to apply Ardell Lashes:

If you want to reapply your Ardell Lashes, here’s how you do it — easy application every time!

  1. Ensure your Ardell Lashes are clean, and remove any signs of old lash glue. If you don’t clean them, they will not stay put on your lash line when reapplied.
  2. Apply some lash adhesive or bond to the lash band, not too much; a thin line is fine.
  3. Wait for the adhesive to go tacky, opaque in colour. This is a vital step; if you go in too early, the lashes will move, and if you place them on after the glue has dried, they won’t stick.
  4. Place the lash band on the outer edge of the lash line and work inwards to the tear duct.
  5. Hold in place for 15 seconds or so.
  6. Brush the lashes through with a clean mascara wand to integrate them with your natural lashes.

If you’re using magnetic lashes, the magnetic liner goes on first, and the magnetic lash band adheres to the eyeliner.

Ardell Individual Lash application:

Ardell also makes fantastic individual lashes, lash clusters and lash fans. Famous makeup artists use Ardell Individual Lashes, as do many lesser-known MUAs, because they’re fantastic quality, made with real people in mind and perfect for beginners and professional lash advocates.

If you need a tutorial on applying Ardell Individual Lashes, there are lots to choose from on YouTube or follow our detailed instructions.

  • Remove the lashes from the packet with your fingers or tweezers.
  • Place the individual lash or cluster on the back of your hand.
  • Using your lash tweezer, dip the lash into some adhesive, do not overdo the glue.
  • Wait a few seconds for the glue to get sticky.
  • Place the individual lash or cluster on the outer edge of your eye. Longer-length lashes go outside on the lash line, descending in size through to the inner lash line.
  • Push the cluster in place between your natural lashes and wait a few seconds for the adhesive to take.
  • Continue down the lashline until you’re satisfied with the look.

The great thing about individual lashes is that you can add more if the look doesn’t match up to your expectations but be patient as individual lashes take much longer to apply than strip or magnetic lashes.

Do Ardell Lashes come with glue?

Glue is essential; without fantastic lash glue, your results will always be disappointing. Ardell Lashes come with glue, but some don’t, so check the packaging.

Many styles of Ardell lashes come with lash glue, but some don’t. The best advice is to purchase more glue. There’s nothing worse than scrabbling around for adhesive at a critical moment. Be prepared, and then you won’t be disappointed.

Apart from anything else, Ardell lash glue is top-notch and can supplement the glue provided with Ardell Lashes and any other lash product.


One thing is for sure Ardell won’t let you down, they’ve been making people beautiful for the last 40 years, and they’re not going to stop now.